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Nikki 
Williams

Shaken and Stirred.

As a hungry New Yorker and former athlete, I know the discipline, work ethic and grit needed to succeed in a fast-paced environment. Technology is changing the way we consume information and interact, but with this privilege, comes great responsibility.  

 Working in partnerships for 8+ years, has allowed me to study a wide range of individuals from deep, technical-minded engineers to saavy, innovative marketers. The result from these collective experiences is a growing infatuation with social psychology and the underlying human component to all work.


My website is an attempt to document what I’ve learned, what I’m thinking, and where I’m going. If you see something you like, feel free to drop me a line. 

 

Personal Statement

My Truths.

I approach every encounter as a learning opportunity.  I'm an obsessive compulsive student. I'm curious about the way things work and ponder the way things can be improved. I believe the whole is greater than the sum of its parts and think greatness can be achieved together.

 

personal profile

I’m a seasoned SaaS sales and marketing professional based in New York City. My work is mainly focused on building sustainable channel marketing strategies and programs for today’s hyperconnected era.  The relationships I've built are a direct result of my infectious curiosity and desire to un-commoditize my work by making it more human.

 

Activity
Addict

Always in Motion

Possibility Thinker

Intellectually Curious

Nimbly 
Intelligent

Highly Adaptable

Emotionally
Correct

Trust Builder and Connector

 

Work Experience

My Career

 

Sr. Director, Strategic Partnerships

mParticle

June 2017 - Present

mParticle is the leading customer data platform (CDP) helping the world's best brands unify data across all consumer touch points to optimize marketing outcomes and CX.

Responsibilities include:

  • Creating and executing the global GTM channel strategy and program

  • Working cross-functionally to launch the first certified partner program

  • Recruiting and managing initial strategic partners like RGA, SapientRazorfish, and Wunderman to drive sales pipeline and revenue 

Regional Alliance Manager
Salesforce

October 2011 - October 2013

ExactTarget, now Salesforce Marketing Cloud, is the leading digital marketing platform in email, social, mobile, web and beyond.  

Responsibilities included:

  • Driving sales pipeline influenced by and/or sourced by our integrated tech partners

  • Developing and executing market development plans

  • Training and enabling our partners and sales teams

  • Increase close rate by creating assets, collateral, and campaigns to be used throughout the sales process

Director, Strategic Partnerships
Tealium

October 2013 - May 2017

Tealium is a leader in enterprise tag management and digital data distribution.

Responsibilities included:

  • Creating and executing the Eastern US channel strategy, growing the partner network by 50x

  • Increasing top line revenues by $2.5M through the channel 

  • Producing GTM plans with Executives to drive revenue and incremental investments

  • Awarded President Club by Leadership two years in a row for top channel sales performance

  • Streamlining partner recruitment, on-boarding, and development by working cross functionally with operations

Business Development Manager
Infinity Info Systems

June 2010 - October 2011

Infinity is a CRM and Business Intelligence (BI) software and services firm helping clients increase sales and front office productivity using software such as Microsoft Dynamics CRM, SalesLogix, and Qlikview.

Responsibilities included: 

  • Generating new leads and qualified opportunities for life sciences and manufacturing vertical

  • Researching and creating a go-to-market strategy for the NPO sector and product offering

Educational Experience

 

BS, Indiana University
Kelley School of Business

2006 - 2010

Bachelor of Science in Business
Marketing Major / Spanish Minor

Indiana University
Varsity Athlete

2006 - 2008

Indiana University Varsity Women's Soccer 

  • Dean’s List honor recipient and scholarship athlete

  • Played on a team of 28 players and trained more than 40 hours per week 

  • NCAA 1st and 2nd Round Qualifier at the University of Louisville and Indiana University 

"There was no one near to confuse me, so I was forced to become original"

Joseph Haydn

 

Get at me

Email:

 
 

New York, NY, USA

©2017 by Nikki Marie Bonacorsi. Proudly created with Wix.com