Nikki B
Brain Pickings
Nikki
Williams
Shaken and Stirred.
As a hungry New Yorker and former D1 athlete, I know the discipline, work ethic and grit needed to succeed in a fast-paced environment. Technology is changing the way we consume information and interact, but with this privilege, comes great responsibility.
Working in partnerships for 12+ years, has allowed me to study a wide range of individuals from deep, technical-minded engineers to savvy, innovative marketers. The result from these collective experiences is a growing infatuation with social psychology and the underlying human component to all work.
My website is an attempt to document what I’ve learned, what I’m thinking, and where I’m going. If you see something you like, feel free to drop me a line.
Personal Statement
My Truths.
I approach every encounter as a learning opportunity. I'm an obsessive compulsive student. I'm curious about the way things work and ponder the way things can be improved. I believe the whole is greater than the sum of its parts and think greatness can be achieved together.
personal profile
I’m a seasoned SaaS sales and marketing professional based in New York City. My work is mainly focused on building sustainable channel marketing strategies and programs for today’s hyperconnected era. The relationships I've built are a direct result of my infectious curiosity and desire to un-commoditize my work by making it more human.
Activity
Addict
Always in Motion
Possibility Thinker
Intellectually Curious
Nimbly
Intelligent
Highly Adaptable
Emotionally
Correct
Trust Builder and Connector
Work Experience
My Career
Sr. Director, Strategic Alliances
Yext
2019 - 2023
Yext (NYSE: YEXT) is a technology company operating in the area of online brand management. A powerful search engine that delivers direct answers to user questions across owned websites, apps, and workspaces.
Responsibilities included:
Identified a 6-figure deal within 6 months of employment that was the first major logo in CPG and created a new solution offering for support
Generated opportunities from partners 2x the ACV for sales by leveraging my network of new strategic partners like WPP - Wunderman Thompson, Publicis Sapient, and Cheil - Barbarian
Co-developed and implemented a managed services and partner implementation strategy with Head of Alliances for EMEA to ensure the highest growth from partners
Sr. Director, Strategic Partnerships
mParticle
June 2017 - 2019
mParticle is the leading customer data platform (CDP) helping the world's best brands unify data across all consumer touch points to optimize marketing outcomes and CX.
Responsibilities included:
Creating and executing the global GTM channel strategy and program
Working cross-functionally to launch the first certified partner program
Recruiting and managing initial strategic partners like RGA, SapientRazorfish, and Wunderman to drive sales pipeline and revenue
Director, Strategic Partnerships
Tealium
October 2013 - May 2017
Tealium is a leader in enterprise tag management and digital data distribution.
Responsibilities included:
Creating and executing the Eastern US channel strategy, growing the partner network by 50x
Increasing top line revenues by $2.5M through the channel
Producing GTM plans with Executives to drive revenue and incremental investments
Awarded President Club by Leadership two years in a row for top channel sales performance
Streamlining partner recruitment, on-boarding, and development by working cross functionally with operations
Regional Alliance Manager
Salesforce
October 2011 - October 2013
ExactTarget, now Salesforce Marketing Cloud, is the leading digital marketing platform in email, social, mobile, web and beyond.
Responsibilities included:
Driving sales pipeline influenced by and/or sourced by our integrated tech partners
Developing and executing market development plans
Training and enabling our partners and sales teams
Increase close rate by creating assets, collateral, and campaigns to be used throughout the sales process
Business Development Manager
Infinity Info Systems
June 2010 - October 2011
Infinity is a CRM and Business Intelligence (BI) software and services firm helping clients increase sales and front office productivity using software such as Microsoft Dynamics CRM, SalesLogix, and Qlikview.
Responsibilities included:
Generating new leads and qualified opportunities for life sciences and manufacturing vertical
Researching and creating a go-to-market strategy for the NPO sector and product offering
Educational Experience
BS, Indiana University
Kelley School of Business
2006 - 2010
Bachelor of Science in Business
Marketing Major / Spanish Minor
Indiana University
Varsity Athlete
2006 - 2008
Indiana University Varsity Women's Soccer
Dean’s List honor recipient and scholarship athlete
Played on a team of 28 players and trained more than 40 hours per week
NCAA 1st and 2nd Round Qualifier at the University of Louisville and Indiana University
"There was no one near to confuse me, so I was forced to become original"
